About me

The Scandinavian approach to design isn’t something I read about in a book. It’s something I picked up over years of working in Sweden and Norway. It taught me to listen carefully, build real partnerships with clients, and find solutions together rather than deliver them from above. I believe a well-designed process is one where everyone has a voice and where that shared voice becomes the most valuable thing in building a product.

I use AI where it actually speeds things up: analysing context before a project starts, shaping workshop assumptions, synthesising research, building agendas. I also run my own tools and side projects. I want to understand how this stuff works from the inside, not just observe it from a distance.

Alongside building products and educational projects, I run commercial workshops that help teams move faster at every stage, from discovering opportunities, through rapid prototyping, all the way to polishing the details.